Nicole Rachel Kwan
Hello and thank you for checking out my site!
I'm Nicole, a marketing and digital business graduate from Singapore Management University.
Currently doing platform development and marketing, I spend my days contributing to platform features, executing marketing plans, and planning client education events.
Prior to this, I’ve done internships to gain exposure to social media marketing, paid advertising, brand management and KOL marketing. Previously, I was a freelance writer for Markonmag, a marketing magazine for students.
Featured
My favourite portfolio piece.
AMEX Mobile App Updates
Developed new features needed for AMEX mobile app as part of a recruitment assessment over 2 days.
Created individual high fidelity wireframes for each screen within new features.
Consolidated the new features to address needs:
1. New bill payment methods
2. Change credit limit feature
3. Add supplementary cardholder
4. Get tailored credit card deals
Produced an advertisement-like video to communicate these new features.
My Portfolio
Here's some work that I've done! Click the tiles for more info.
About Me.
I've done internships managing social media, writing blogposts, and most recently in brand management. I value meaningful work, where I can play to my strengths and contribute to the team, while continuously growing my skills and developing as a whole person.
Professional History
Aug 2023 - current
Marketing Executive
July 2022- Jan 2023
Brand Management Intern
Jan 2022 - Dec 2022
Freelance SEO Content Writer
May 2021 - Dec 2022
Marketing Intern
June 2020 - Aug 2020
Marketing Intern
-
Organize and promote webinars and events through various channels
-
Support marketing campaigns, develop marketing collateral, edit articles
-
Spearhead and coordinate platform enhancements by gathering requirements and creating detailed mockups
-
Manage the product website, troubleshooting issues, and providing support to internal teams and client users
-
Support the enhancement of client platforms through UAT and regression testing.
-
Collaborated with agencies in the creation and execution of marketing campaigns and activities, eg. social media calendars
-
Coordinated agencies and internal functions (Regulatory Affairs, Supply Chain, R&D) in developing product labels, advertisements, and other marketing materials
-
Conducted website compliance audit for Aveeno and Johnson's Baby.
-
Assisted in PR event, engaging media, KOLs and customers
-
Ensured all communications were in line with local regulations and approved by Regulatory Affairs
-
Optimised blog content using on-page SEO best practices
-
Wrote search-optimised page titles, meta descriptions, and header tags for all blog posts
-
Crafted engaging educational content to educate marketing students about marketing topics
-
Developed and published Facebook Ads
-
Planned and executed content calendar - created collaterals and wrote posts for Facebook page
-
Coordinated Mailchimp automation to trigger email delivery
-
Created and edited websites
-
Edited videos to include subtitles, music, voiceovers
-
Coordinated educational events including conferences, workshops, and webinars for over 100 participants
-
Developed new webpages and edited website
-
Created collateral for social media (LinkedIn, Facebook, Twitter) and promotion of training programs and conferences
-
Reviewed Google Analytics and made recommendations for improvement